Here you will find some of the most common questions being asked at the information desk at Hede Fashion Outlet. If you have any other questions, please write to us at: info@hedefashionoutlet.se

1.    What happened to Freeport Designer Outlet?

We are still the one and only outlet centre located in the west of Sweden. We still have the best brands at the best price and still have our home in Kungsbacka. All we did was change our name, because we are, since 2014, part of VIA Outlets, a portfolio of ten fashion outlets across Europe! We hope Hede Fashion Outlet will give you even more than you got from Freeport, especially a better shopping experience.

2.    What is Hede Fashion Outlet?

Hede Fashion Outlet is a fashion outlet centre, located in Kungsbacka, only 25 minutes away from Gothenburg, that offers its customers a unique and memorable shopping experience. You will find over 250 national and international fashion & lifestyle brands with qualitative collections from the previous seasons. The prices are up to 70% reduced off the recommended retail price. There are cafes, restaurants, a playground area for kids and free parking.

3.    What makes it so appealing for shoppers to go to Hede Fashion Outlet instead of a full price centre?

Hede Fashion Outlet has over 50 stores with 150 national and international brands in one place. The brands in Hede Fashion Outlet offer their collections at up to 70% off the recommended retail price. Besides the discounts, we always want to surprise our customers with an exciting brand mix and special offer for a unique shopping experience.

4.    What is an outlet centre?

Seasons and collections are changing faster and faster. The result is that the brands have more and more excess stock. In an outlet centre, top brands offer their previous seasons collections at reduced prices. By using the outlet channel, brands give a second life to their product and keep control of the image of the brand. The offer at Hede Fashion Outlet consists of fashion, lingerie, shoes, jewellery, accessories, travel accessories, sports equipment, and interior decoration.