Over 60 years ago, Adi Dassler founded the Adi Dassler Schuhfabrik in Herzogenaurach, Germany.

The three stripes quickly became an iconic symbol for adidas and the brand started to develop functional apparel to help athletes perform better. Adi Dassler’s vision, which is the same for the brand today, is to develop products adapted to each athlete’s unique needs.

Stan Smith, Muhammad Ali, Stefanie Graaf, Zinedine Zidane and Lionel Messi are just some of the world’s great athletes who have won major titels wearing adidas. Today, adidas have more than 4000 employees, is one of the world’s most well-known brands and offers a broad range of products, in both sports and lifestyle gear. 


Store manager: Camilla Aghede

Phone: 0300 - 55760